Skip to content
Precision Roofing & Exteriors

Privacy

Cookies & tracking

We only load analytics and ad pixels after you choose. Necessary cookies always run so the quote form and login work.

What we recommend

For a Wesley Chapel roofing company running Instagram, Google, and estimate forms, this is the useful stack — not every pixel on the internet. IDs are empty until you paste them into the tracking config. The banner, consent mode, and Lead event are already wired; nothing fires until an ID is present and you accept.

Google Tag Manager

Container

One container for every tag. Add Meta, GA4, and Ads inside GTM instead of hard-coding them. Best first install.

ID not installed yet · looks like GTM-XXXXXXX

Google Analytics 4

Analytics

See which city pages, blog posts, and ads send quote requests. Required if you want to know what is working.

ID not installed yet · looks like G-XXXXXXXX

Meta (Facebook) Pixel

Marketing

Retarget people who hit the quote page, optimize Instagram/Facebook lead ads, and build lookalikes from actual estimate requests.

ID not installed yet · looks like 15–16 digit Pixel ID

Google Ads conversion

Marketing

Tell Google which clicks became estimates. Needed if you run Search or Local Services Ads.

ID not installed yet · looks like AW-XXXXXXXXX

Microsoft Clarity

Analytics

Free session recordings and heatmaps. Shows where mobile visitors drop off on the estimate form.

ID not installed yet · looks like Clarity project ID

Microsoft Advertising (UET)

Marketing

Only if you run Bing/Microsoft ads. Skip it otherwise.

ID not installed yet · looks like UET tag ID

Skip these (for now)

  • TikTok, Snapchat, LinkedIn, Pinterest pixels — unless you are buying ads there.
  • Hotjar if you already use Clarity (same job, Clarity is free).
  • A second Facebook pixel. One Pixel ID, used on every page, is enough.
  • Third-party chat widgets (Intercom, Tidio) that drop their own cookies. We use an on-site assistant instead.

Webmaster verification

These are not pixels. They prove you own the domain to Google, Bing, and Meta. Paste the verification string into tracking config when Search Console / Bing Webmaster / Meta Business Manager give you one.

  • Google Search Console: not installed yet
  • Bing Webmaster (msvalidate.01): not installed yet
  • Meta domain verification: not installed yet
  • IndexNow (Bing / Copilot): key hosted. New newsletter issues ping Bing automatically.

How consent works

Accept all turns on analytics + marketing. Necessary only keeps the site working and does not load Meta or Google ads tags. You can change this anytime. Google Consent Mode v2 is sent so Ads/GA4 know whether storage is granted.

Questions: info@precision-roofs.com or privacy policy.

CallBook drone →