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Precision Roofing & Exteriors

Privacy

Cookies & tracking

We only load analytics and ad pixels after you choose. Necessary cookies always run so the quote form and login work.

What we recommend

For a Wesley Chapel roofing company running Instagram, Google, and estimate forms, this is the useful stack — not every pixel on the internet. IDs are empty until you paste them into the tracking config. The banner, consent mode, and Lead event are already wired; nothing fires until an ID is present and you accept.

Google Tag Manager

Container

One container for every tag. Add Meta, GA4, and Ads inside GTM instead of hard-coding them. Best first install.

Ready to load after you accept · looks like GTM-XXXXXXX

Google Analytics 4

Analytics

See which city pages, blog posts, and ads send quote requests. Required if you want to know what is working.

Ready to load after you accept · looks like G-XXXXXXXX

Meta (Facebook) Pixel

Marketing

Retarget people who hit the quote page, optimize Instagram/Facebook lead ads, and build lookalikes from actual estimate requests.

Ready to load after you accept · looks like 15–16 digit Pixel ID

Google Ads conversion

Marketing

Tell Google which clicks became estimates. Needed if you run Search or Local Services Ads.

Ready to load after you accept · looks like AW-XXXXXXXXX

Microsoft Clarity

Analytics

Free session recordings and heatmaps. Shows where mobile visitors drop off on the estimate form.

ID not installed yet · looks like Clarity project ID

Microsoft Advertising (UET)

Marketing

Only if you run Bing/Microsoft ads. Skip it otherwise.

ID not installed yet · looks like UET tag ID

Skip these (for now)

  • TikTok, Snapchat, LinkedIn, Pinterest pixels — unless you are buying ads there.
  • Hotjar if you already use Clarity (same job, Clarity is free).
  • A second Facebook pixel. One Pixel ID, used on every page, is enough.
  • Third-party chat widgets (Intercom, Tidio) that drop their own cookies. We use an on-site assistant instead.

Webmaster verification

These are not pixels. They prove you own the domain to Google, Bing, and Meta. Paste the verification string into tracking config when Search Console / Bing Webmaster / Meta Business Manager give you one.

  • Google Search Console: not installed yet
  • Bing Webmaster (msvalidate.01): not installed yet
  • Meta domain verification: installed
  • IndexNow (Bing / Copilot): key hosted. New newsletter issues ping Bing automatically.

How consent works

Accept all turns on analytics + marketing. Necessary only keeps the site working and does not load Meta or Google ads tags. You can change this anytime. Google Consent Mode v2 is sent so Ads/GA4 know whether storage is granted.

Questions: info@precision-roofs.com or privacy policy · terms.

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